This brochure was created for a local preschool. It is used as their parent manual for each student attending the school. The primary color palette is playful and childlike. The information is laid out in an easily accessible manner by using color blocks to group topics. The images capture the energy of the preschool and bring a smile to your face.
The Font Book above was created as a square brochure and contains information on each font family classification. The goal for the design was to keep the topic interesting and the information accessible. The large letters display a clear font example and grab your attention.
The key to good brochure design is to attract attention so the customer will want to open it up and read its contents. Strategic design decisions are made to enhance the customer experience and bring the brochure to life, stirring the customer to action.